As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

As part of our continuing expansion west of the Rockies, Alliance Tire Americas, Inc. (ATA) has appointed Anthony Cresta to the newly created position of West Coast Field Application Specialist and named J.D. Lewis the company’s Regional Sales Manager for the Western Region.

“Improving our ability to keep up with our customers’ growing needs is critical to our growth in the U.S. off-highway tire market, and Tony and J.D. will be integral to that effort,” said James Clark, ATA president. “With our new warehouse and a growing sales presence in the West, we are in a position to better fulfill the demand for our Alliance, Galaxy and Primex tires, as well increase our U.S. distribution of Aeolus truck tires.”

Cresta, formerly in customer service in ATA’s headquarters in Wakefield, Massachusetts, moved to Washington as part of the company’s dramatic growth plans for the western region. 

“Tony grew up driving loaders and skid steers for his family’s business, working onlocal farms, and getting elbow-deep in engineering and business,” said Clark. “His experience and understanding of the cost-saving benefits of our high-tech tires will help our customers achieve higher return on investment from their tires.”

Cresta will help ATA customers and equipment owners with tire-related engineering issues, and will be helping the company develop new tires to meet machine owners’ application-specific needs.

J.D. Lewis is based in California, has more than 20 years of experience in sales and has a deep knowledge of the tire industry. Lewis holds a degree in electronic and computer engineering and is completing another degree in business administration.

“We’re thrilled to have J.D. joining our team. He brings with him a terrific range of experience, a deep commitment to understanding the customer, and a desire to continue to improve that will be a huge advantage to our sales organization,” Clark said.  Lewis and Cresta join recently hired Michael Bicknell and Tim Phillips to round out ATA’s growing Western field engineering, sales and customer service staff. In addition to these recent hires, the company recently announced the opening of a 100,000-square-foot warehouse space in Pomona, California. 

ATG (Alliance Tire Group) employs more than 3,000 people worldwide. It manufactures industrial, agricultural and forestry tires at its plants in Israel and India. The company has R&D facilities in Israel, India, and in the United States. The company’s Alliance, Galaxy and Primex tires are available today in more than 120 countries. Alliance Tire Americas (ATA) is also the sole distributor of Aeolus truck tires in North America.