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Posted by Alliance Tire

Feb 21, 2017 10:17:00 AM

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When it Comes to Big Opportunities in OTR/Industrial Tires, Alliance Tire's Bruce Besancon Says, "Think Small"

OTR tire dealers who continue to focus their business mainly on large mining tires may be digging themselves into a hole and missing the growing opportunities the growing small-OTR tire segments present today, said Bruce Besancon, Vice President of Marketing for Alliance Tire Americas, Inc., at  the Tire Industry Association (TIA) OTR Conference in Oahu. Besancon, who built his career in the mining and OTR markets of North America and Europe, is passionate about helping tire dealers make the most of an exciting, and challenging, business.

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Topics: Galaxy Tires, Alliance Tire Americas, Skid Steer Tires, Blog, Press Release, Alliance