AboutBarry Clifford

Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.

Posted by Barry Clifford

Aug 2, 2017 3:59:15 PM

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Big Praise for our Big Tires

One of the great joys of the summer for the ATG team is pulling season. And while we love the excitement of the pulls, the main reason we attend so many National Tractor Pullers Association (NTPA) events is the opportunity to meet with the people using our tires day in and day out. We believe that learning from these interactions is one of the reasons why ATG has been so successful in addressing the needs of today’s farmer. Sometimes, though, someone like Cole Feldt from Grafton, Iowa just wants to visit our booth and tell us how much they love our product…and as much as we love feedback, we also really enjoy praise.

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Topics: Alliance Tires, Farm Tires, Blog, agricultural tires, Agriculture, Combine/Harvester Tires, Alliance, Testimonials, Alliance 376

Posted by Barry Clifford

Jun 28, 2017 3:21:46 PM

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The Industries that Built a Nation

On July 4th, the U.S. celebrates the signing of the Declaration of Independence and the building of the base for the country as we know it today. Of course, things are a lot different now than they were way back in 1776, and a lot has since been built on our forefathers’ foundation. While much has changed over the last 240+ years, some things have remained remarkably the same, like the contributions of construction workers, loggers, and farmers to the building of America.

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Topics: Alliance Tire Americas, Blog, Construction, Agriculture, Farming, Forestry, Logging

Posted by Barry Clifford

Jun 1, 2017 3:53:00 PM

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Alliance Tire Names Brian Sheehey Vice President of Marketing

Alliance Tire Americas, Inc. welcomes tire industry veteran Brian Sheehey as its Vice President of Marketing. An experienced sales professional and former division head in the commercial tire industry, Sheehey brings extensive marketing experience from global tire manufacturers to his new post.

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Topics: Alliance Tires, Alliance Tire Americas, Press Release, Alliance News, Corporate, Alliance

Posted by Barry Clifford

Apr 19, 2017 4:23:00 PM

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Earth Day: Asphalt and the Road to Sustainability

This month on April 22, nations around the world will celebrate Earth Day. The theme of this year’s event—environmental and climate literacy—got us thinking about the extraordinary steps taken by the construction industry towards being greener. In fact, for many of us, the shift is literally happening right beneath our feet.

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Topics: Blog, Construction Industry, Construction, Events, Construction Tires

Posted by Barry Clifford

Mar 29, 2017 5:01:54 PM

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ATA Launches Aeolus “Ride Like the Wind” Motorcycle Giveway at MATS

Alliance Tire Americas, is revving up its booth at the Mid-America Trucking Show (MATS) with the launch of the Aeolus Ride Like the Wind sweepstakes. The Grand Prize winner, drawn in September of 2017, will walk away  with a new Indian Scout motorcycle—runners-up can win iPads and Yeti coolers.

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Topics: Alliance Tire Americas, Press Release, Alliance News, Aeolus Tires, Trade Shows, Truck tires