AboutBruce Besancon

Bruce has more than 20 years of engineering and marketing experience in the tire industry, particularly in the off-highway tire segments. He currently serves as Vice President of Marketing for Alliance Tire Americas.

Posted by Bruce Besancon

Dec 2, 2015 7:25:01 PM

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Alliance Tire Americas Adds Three to its Canadian Sales Team

Alliance Tire Americas, Inc. (ATA) is proud to announce that it's strengthening its Canadian sales team with the addition of three regional managers to the company’s North American staff.

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Topics: Blog, Alliance News, Corporate

Posted by Bruce Besancon

Nov 3, 2015 5:33:12 PM

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Getting Ready For Kansas In Las Vegas

We love tires at ATG. We love tires so much so that the better part of our day is devoted to developing the best performing, most advanced, and most durable tires on the market. But life isn’t all tires...we also love rock ‘n’ roll. We’re excited to combine these two passions at this year's SEMA show, where we'll be hosting a free concert at the Hard Rock Cafe featuring Kansas! For those of you who don’t know Kansas (have you been living under a rock the last forty years? You might recognize hits like Dust in the Wind, Point of No Return, or Carry On Wayward Son), here’s a little information on this legendary rock band.

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Topics: SEMA

Posted by Bruce Besancon

Oct 26, 2015 2:11:48 PM

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ATG Joins Global Growth Community

ATG was recently added to the  World Economic Forum's list of Global Growth Companies. The Global Growth community brings together more than 400 of the world's most dynamic, influential, and high-growth, medium-sized, enterprises, and supports their potential for making an impact within their region and sectors around the globe. With some of world's top innovators and market shapers, joining the Global Growth community is a tremendous honor for ATG, the world's fastest growing OHT tire company. 
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Topics: Blog

Posted by Bruce Besancon

Oct 23, 2015 10:12:54 AM

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David Ganz – A Lifetime of Passion, A Legacy Of Commitment

Alliance Tire Americas, Inc. (ATA) is today acknowledging the passing of one of the pivotal characters in the story of its history. David Ganz, the founder of the Galaxy brand and an innovator in construction and agricultural tires, died on the night of October 21 at his home in Belmont, Massachusetts.

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Topics: Blog

Posted by Bruce Besancon

Oct 9, 2015 2:31:19 PM

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Get Prepared For El Niño

A brutal week of weather in the Southeast, courtesy of Hurricane Joaquin, has left a substantial part of the Carolinas under water and much of the Southeast rain-battered. We are left to wonder: is this just the beginning? While we the weather we expierenced last week might have been bad, it could just be a preview of what to except when the next ElNiño begins this autumn. 

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Topics: Blog