A new web site and mobile app from Alliance Tire Americas, Inc. simplifies the warranty submission process for dealers and customers of Alliance, Galaxy and Primex brand tires. The ATG “Warranty Wizard, available online and on both iOS and Android devices, expedites the warranty process by walking users step by step through the claim submission process.
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“The Warranty Wizard provides tire dealers with an easy-to-use tool to enhance customer service in the field, allowing them to help their customers make a warranty call as quick, painless and productive as possible, says James Clark, President of ATA in Wakefield, Massachusetts.

Alliance Tire Group’s world-class engineering and premium quality manufacturing make for a durable and long lasting tire,” says Clark. In the rare cases where an issue emerges, however, we are committed to handling it quickly, which helps get our dealers and their customers back to work with a minimum of disruption.

The biggest slow-down in the warranty process is getting the right information into the right hands.” Clark adds. “With our new ATG Warranty Wizard app, once the customer successfully completes a few simple steps on his or her smartphone, snaps a few pictures and pushes ‘send,’ we should have everything we need to initiate an efficient turnaround.


At Alliance, we are always looking for those value-adds that make doing business with us easier and more profitable for our customers,” says Clark. “Our commitment to excellence in tires extends to our warranty service, too.”

To submit a claim through ATG’s Warranty Wizard, go to www.atgwarrantywizard.com, or search for theATG Warranty Wizard” on the App Store or Google “Play” store.