As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

ATG-Stacked_colorTo consolidate its regional presence and accelerate its continued growth, the Alliance Tire Group (ATG) is putting in place a new Business Unit structure with North America, Europe and Emerging Markets as the key business units.

Mr. Nagesh Basavanhalli will lead the Emerging Markets region while Mr. Peter Baur will take the reins of the European market. They join James Clark, named as head of the North American business unity late last year, in filling out this new business structure.

Announcing the new structure, Founder & CEO Yogesh Mahansaria said “ATG believes that these three regions present unique opportunities and challenges which require deep understanding of regional dynamics and astute leadership to drive growth, as we progress towards our target of exceeding $1 billion in revenues by 2018. It is a testament to ATG’s success and unique entrepreneurial culture that leaders of the stature and experience of Jim, Peter and Nagesh have become part of our leadership team to take ATG forward.”

Nagesh Basavahalli

Nagesh-BasavahalliNagesh Basavanhalli, has joined ATG, as Group President Emerging Markets and will be based out of the corporate office in Mumbai. At ATG, Nagesh will be responsible for developing and executing the strategy to grow business in the Emerging Markets comprising of Asia Pacific, Middle East, Africa, India, South Africa and Brazil. This is in keeping with ATG’s increasing focus on these markets.

Nagesh joins ATG from Fiat Chrysler Automobiles (FCA), where he was President and MD for Indian Operations. Nagesh started his career with Chrsyler USA and in his last role was instrumental in re-establishing company’s Indian operations after the company parted ways with Tata Motors Ltd. He was responsible for developing the Fiat brand strategy, exclusive dealer network and introducing new products into the Indian market. Nagesh was with Chrysler India for 5 years as MD. He has also worked with Hinduja Auto / Defiance Technologies in the capacity of the CEO and with Daimler Chrysler (Detroit MI) in his career spanning over 20 years.

Peter Baur

Peter-BaurPeter joins ATG as President, Europe and will be based out of ATG’s Europe office. At ATG Peter will be responsible for spearheading the business in Europe. Peter will further build on the strong distributor network and client base that has been nurtured by the existing team in Europe and also build on the strong relationships with their OE partners.

Peter was part of the E/D/E Group: EDE International AG, Zurich where he was the Executive Member of the Board of directors & CEO was responsible for expanding of its subsidiaries and spinning off of the international business into an independent stock company. Peter’s vast experience of 29 years in varied fields includes stints as COO, Executive Vice President Sales and Marketing (Germany and Luxemburg) at Rexel Deutschland GmbH; Member of the Management Board at Hilti Deutschland GmbH; Munich/Essen, Senior VP Service Director & Member of the global ABB Service Board at ABB Group Ltd. and the Founding partner and CEO of Energy Consulting Group AG (ECG), Zurich u. Frankfurt.

James Clark

Jim-ClarkJim joined ATG in late 2014 as President, North America and is based out of the group’s USA office. At ATG he is responsible for guiding the company on its path to continued market growth in this region. His management experience and strong customer focus will help ATG fulfill its goal of becoming one of the world’s top three manufacturers in the agricultural, forestry and construction segments of the OTR tire industry in the years to come.

Learn More About Our Galaxy Skid Steer TiresJim brings along more than 25 years of experience in leadership positions with various global companies including General Electric, United Technologies and Verint Systems, where he worked in senior sales and general management positions. His last few years were at Rexel and Dunes Point Capital where he was responsible for M&A.