Alliance Tire Group is launching a new website today at www.atgtire.com with more user-friendly features that allow tire dealers and equipment owners to find tires based on segment, application, tread pattern or size. The new site is optimized for mobile platforms including phones and tablets, as well as for desktop and laptop computers.

The busy summer building season can be very lucrative for construction companies that keep their teams and equipment productive, operate efficiently, and avoid unnecessary downtime in the hot summer temperatures. However, when most people prepare for the perils of operating construction equipment in the heat of summer, their thoughts turn to fluids, coolants, and fans—but what about tires? More importantly, what about tire pressure?

One of the great joys of the summer for the ATG team is pulling season. And while we love the excitement of the pulls, the main reason we attend so many National Tractor Pullers Association (NTPA) events is the opportunity to meet with the people using our tires day in and day out. We believe that learning from these interactions is one of the reasons why ATG has been so successful in addressing the needs of today’s farmer. Sometimes, though, someone like Cole Feldt from Grafton, Iowa just wants to visit our booth and tell us how much they love our product…and as much as we love feedback, we also really enjoy praise.

In years like this, marked with unpredictable and unfavorable weather, making sure you’re in control of the factors you can manage is critical. With much of the heartland battling weather that just refuses to cooperate, being too wet for planting or too dry after planting, many farmers have been forced to replant (with some even having to replant a second time)—highlighting the importance of making sure your operation is running as smoothly as possible to help salvage the season.

On July 4th, the U.S. celebrates the signing of the Declaration of Independence and the building of the base for the country as we know it today. Of course, things are a lot different now than they were way back in 1776, and a lot has since been built on our forefathers’ foundation. While much has changed over the last 240+ years, some things have remained remarkably the same, like the contributions of construction workers, loggers, and farmers to the building of America.