On April 10, 1872, the seeds of Arbor Day were sown in Nebraska, a state more commonly associated with prairies than forests, when J. Sterling Morton proposed the idea of a day dedicated to planting trees. A million trees were planted in that state on the first Arbor Day, and the success of the event led to the celebration of Arbor Day in all 50 states. However, when the topic of planting trees is discussed at Alliance Tire, our thoughts drift to the role delicate woodland soils and our tires play in the growth of trees.

Alliance Tire Americas, Inc. launched a rugged, new line of Galaxy brand radial off-the-road (OTR) tires at Waste Expo in Las Vegas.           

At ATG, we strive to make long-lasting, durable, and cost-effective tires for our farm, construction, forestry, and trucking customers. Despite our best efforts, however, every tire eventually needs to be replaced. Impressively, more than 87% of the 300 million tires discarded each year in the U.S. will be recycled or reused in some way. Some will find a second life on the farm as a rope swing or planter and others will be turned into incredible art. But the majority of these tires will find themselves in one of three major markets: tire-derived fuel, ground rubber applications, or civil engineering.

In the difficult ag economy, any advantage you can acquire—no matter how small—can be the difference between making a profit and taking a loss. Even modest improvements to a large operation such as a farm can add up, resulting in an impactful change (and more dollars) at the end of the season. Helping farmers combat decreasing farm profits are tires like the Alliance 363 IF/VF.

At Alliance Tire, our focus is on making application-specific tires that solve the real-world issues facing our customers. We also want our innovative products to be within reach of the average farmer, construction business owner, and fleet manager, which is why we strive to deliver a technologically advanced tire with a low total cost of ownership. Because of this, we get especially excited when our distributors find a solution to a customer’s problem using one of our tires.