As a producer of application-specific tires, it’s vital for us at ATG to support our dealers so that our customers get the best possible tires for their machine, application, and needs. We work with our dealers in many ways. For example, we have a packed event calendar and our sales team is always in the field supporting our extensive dealer network. We do a lot of posting about our tires on our blog, our Youtube channel, and through social media platforms such as Facebook and Twitter, which is where today’s Tire Tale starts.

As the country prepares to celebrate Independence Day this fourth of July, we’ve found ourselves thinking a lot about all things red, white, and blue—which led us to apple pie. After all, what’s more American than apple pie? As it turns out, a lot of things! However, just because apple pie wasn’t invented in the U.S., that doesn’t mean it wasn’t perfected here.

Farm tractors continue to evolve—getting larger and more powerful, for example—in order to help farmers increase operational efficiency and productivity. Although the use of massive tractors on modern farms allows for more work to be done, in less time, it has also created new challenges that threaten to negate the advantages offered by these titanic tractors. One of the most notable challenges with today’s high-horsepower tractors is power hop.

By the mid-1970s, almost every car in the United States had converted from bias tires to radial tires. However, scroll through pictures of farm equipment from the 1980s, 1990s, and even the early 2000s and, with a few exceptions, the machines are equipped with bias tires. Now, after years of perfecting high-performing radial technology in large tires for farm machinery, growers have better choices than ever.

Collaboration is a big part of what we do at ATG, as we work closely with our dealers to outfit customers with the best possible—and most cost-effective—tires to meet their specific needs. As such, it’s particularly satisfying when we hear stories about our dealers working to solve a customer’s issue.