About a month ago, our cousins at Alliance Tire Group of Europe took over the famed Audi Experience Driving Center in Neuburg an der Donau, Germany, to introduce our high-speed Alliance 398 MPT tire to the European market. Though the 398 MPT—the industry’s only DOT-rated directional flotation tire—debuted in the North American market at last year’s Farm Progress Show, our counterparts across the pond substantially upped the ante by putting a mix of journalists and industry partners behind the wheel of real farm equipment and letting them put our claims to the test.

With vicious winter storms still making headlines this season, Alliance Tire Group is launching its Alliance 551 Multiuse Professional, a steel-belted radial designed for modified front-wheel drive assist (MFWA) tractors operating in snow and ice.

Alliance Tire Americas has announced the appointment of Olivier Hubrecht as Vice President of Sales, South America. Hubrecht—educated in Europe and China and posted in various management roles in Europe, Asia, Africa and Latin America—brings extensive international experience to his new role with Alliance, which is growing rapidly in the region. He is fluent in English, Spanish, French, and Dutch.

Alliance Tire Americas announced that Allen Lyons has been appointed to the position of Vice President of Aftermarket Sales, West and Canada, and that Seth Walters was promoted to Vice President of Aftermarket Sales, East.

Alliance Tire Americas, Inc., has introduced a new VF (very high flexion) tire for the largest class of high-clearance sprayers. With wide steel radial belts, stubble-resistant rubber compounds, sidewalls engineered for extra flexibility, and a large air chamber to support the weight of today's big machinery, the Alliance Agriflex+ 354 tire in the 420/95R50 size can handle loads of more than 15,000 pounds per wheel. The new Alliance tire is one of only two sprayer tires that size on the market.