Alliance Tire Americas has announced the appointment of Olivier Hubrecht as Vice President of Sales, South America. Hubrecht—educated in Europe and China and posted in various management roles in Europe, Asia, Africa and Latin America—brings extensive international experience to his new role with Alliance, which is growing rapidly in the region. He is fluent in English, Spanish, French, and Dutch.

Alliance Tire Americas announced that Allen Lyons has been appointed to the position of Vice President of Aftermarket Sales, West and Canada, and that Seth Walters was promoted to Vice President of Aftermarket Sales, East.

Alliance Tire Americas, Inc., has introduced a new VF (very high flexion) tire for the largest class of high-clearance sprayers. With wide steel radial belts, stubble-resistant rubber compounds, sidewalls engineered for extra flexibility, and a large air chamber to support the weight of today's big machinery, the Alliance Agriflex+ 354 tire in the 420/95R50 size can handle loads of more than 15,000 pounds per wheel. The new Alliance tire is one of only two sprayer tires that size on the market.

Standing nearly seven feet tall and more than four feet wide, the new Alliance Agriflex 372 IF 1250/50R32 CFO tire from Alliance Tire Americas, Inc. is a massive step toward minimizing soil compaction. Thanks to increased flexion (IF) sidewall technology and precision engineering, each of these huge tires can carry up to 22,480 pounds at an inflation pressure of just 46 psi, which helps reduce yield-limiting compaction that can be caused by combines and grain carts, says James Crouch, Agricultural Marketing Specialist for ATA.

Today’s agricultural machines are marvels of versatility—they can travel safely on the road, carry enormous weight, and work in the field while causing minimal soil compaction. However, often overlooked is how something as simple as tire pressure can affect everything from your equipment’s performance to your bottom line.