Alliance Tire Group is launching a new website today at www.atgtire.com with more user-friendly features that allow tire dealers and equipment owners to find tires based on segment, application, tread pattern or size. The new site is optimized for mobile platforms including phones and tablets, as well as for desktop and laptop computers.

The Alliance Tire Group is amping up this year’s Rock The South with social media contests that will allow lucky winners to meet country superstars Luke Bryan and Sam Hunt this weekend at the massive music festival in Cullman, Alabama.

Alliance Tire Americas, Inc. welcomes tire industry veteran Brian Sheehey as its Vice President of Marketing. An experienced sales professional and former division head in the commercial tire industry, Sheehey brings extensive marketing experience from global tire manufacturers to his new post.

Alliance Tire Americas announced its fourth year as sponsor of the National Tractor Pullers Association (NTPA). Alliance is the exclusive tire sponsor for NTPA, and also sponsors “Bank Robber,” a two-time NTPA Grand National Modified Division champion owned by Iowa farmer Doug Lively.

Alliance Tire Group launched its new Constellation truck tire website, www.constellationtire.com, as an information hub on the company’s new truck tire line.  ATG is marketing the Constellation truck line alongside Aeolus truck tires, for which it is the sole U.S. representative.