Times are tough in the business of farming; margins are decreasing, input costs are rising, and the weather is as unpredictable as ever. While we frequently talk about how we’re developing new and innovative application-specific tires to help farmers meet the challenges facing them, this is only one way that the Alliance Tire Group is working to help farmers improve financial stability—not just today, but for generations to come. One of the most interesting projects we’re currently working on is a collaboration with two Iowa-based businesses at the cutting-edge of out-of-the-box thinking and innovation: Cedar Valley Innovation and Precision Inflation.

Alliance Tire Americas, is celebrating its fourth year as a partner of the Rock The South music festival, which is gearing up in Cullman, Alabama, for the weekend of May 31 and June 1. Headliners Kid Rock, Brooks and Dunn, Florida-Georgia Line and Jake Owen will lead a jam-packed lineup of country and Southern rock stars at the festival.

Alliance Tire Americas, has released a new, very high flexion (VF) radial to broaden its popular 381 series implement tire—the Alliance Agriflex+ 381. The Agriflex+ version of the 381 is being launched in the VF320/70R15 154D size, which replaces 12.5L-15 tires on cultivators, disks, farm wagons, utility trailers and other implements.

About a month ago, our cousins at Alliance Tire Group of Europe took over the famed Audi Experience Driving Center in Neuburg an der Donau, Germany, to introduce our high-speed Alliance 398 MPT tire to the European market. Though the 398 MPT—the industry’s only DOT-rated directional flotation tire—debuted in the North American market at last year’s Farm Progress Show, our counterparts across the pond substantially upped the ante by putting a mix of journalists and industry partners behind the wheel of real farm equipment and letting them put our claims to the test.

With vicious winter storms still making headlines this season, Alliance Tire Group is launching its Alliance 551 Multiuse Professional, a steel-belted radial designed for modified front-wheel drive assist (MFWA) tractors operating in snow and ice.