The Alliance Tire Group is amping up this year’s Rock The South with social media contests that will allow lucky winners to meet country superstars Luke Bryan and Sam Hunt this weekend at the massive music festival in Cullman, Alabama.

Alliance Tire Americas, Inc. welcomes tire industry veteran Brian Sheehey as its Vice President of Marketing. An experienced sales professional and former division head in the commercial tire industry, Sheehey brings extensive marketing experience from global tire manufacturers to his new post.

Alliance Tire Americas announced its fourth year as sponsor of the National Tractor Pullers Association (NTPA). Alliance is the exclusive tire sponsor for NTPA, and also sponsors “Bank Robber,” a two-time NTPA Grand National Modified Division champion owned by Iowa farmer Doug Lively.

Alliance Tire Group launched its new Constellation truck tire website, www.constellationtire.com, as an information hub on the company’s new truck tire line.  ATG is marketing the Constellation truck line alongside Aeolus truck tires, for which it is the sole U.S. representative.

Alliance Tire Group, the global leader in agricultural, forestry, construction and material handling tires, today announced the appointment of Mr. Nitin Mantri as Chief Executive Officer. Having joined the company as CEO Designate in February this year, Mr. Mantri has spent the last few months taking over the reins from Mr. Yogesh Mahansaria, Founder and CEO who will be leaving the company. ATG was fully acquired by The Yokohama Rubber Company last year.