The Alliance Tire Group is amping up this year’s Rock The South with social media contests that will allow lucky winners to meet country superstars Luke Bryan and Sam Hunt this weekend at the massive music festival in Cullman, Alabama.

Alliance Tire Americas announced its fourth year as sponsor of the National Tractor Pullers Association (NTPA). Alliance is the exclusive tire sponsor for NTPA, and also sponsors “Bank Robber,” a two-time NTPA Grand National Modified Division champion owned by Iowa farmer Doug Lively.

This month on April 22, nations around the world will celebrate Earth Day. The theme of this year’s event—environmental and climate literacy—got us thinking about the extraordinary steps taken by the construction industry towards being greener. In fact, for many of us, the shift is literally happening right beneath our feet.

Alliance Tire Group introduced the Galaxy Hulk Deep-Tread SDS, a skid steer tire whose massive block tread pattern—long a favorite among operators in tough conditions—is now backed up by solid construction for the toughest challenges in material handling, construction and farming. The Hulk SDS is the latest addition to the Galaxy severe duty solid (SDS) line, which also contains solid versions of such popular tread patterns as the company’s Beefy Baby and Yardmaster tires.       

The unique sound of the Marshall Tucker Band comes from their blending of rock and roll with country and adding in a dash of jazz, blues, and gospel. It’s this sound and hits like Fire on the Mountain, Heard it in a Love Song, and Can’t You See that helped make them one of the preeminent Southern rock groups of the 1970s. Still going strong and sounding better than ever, the Marshall Tucker Band is going to be playing an exclusive show for ATG’s dealers, partners, and industry friends at the Hard Rock on the Strip at SEMA this year! In case you haven’t kept up with the band, here’s a quick refresher on this iconic group and a few reasons why you won’t want to miss the show on Wednesday November, 2 at 8 pm.